Joaquin Bianchi
Co-Founder &
Head of Strategy
Joaquin is the strategic mind behind Sombra. He's the one making sure everything is thought through before the first guest arrives, from timings and shot lists to the moments that matter most and how the final content comes together.
A perfectionist by nature, he brings a calm and organised approach to every event, while still knowing how to read a room and adapt when things don't go exactly to plan. With a background in gastronomy and big data, he combines the people skills of hospitality with the structure and attention to detail of analytics.
Originally from Spain and based in Switzerland since 2020, Joaquin brings an international perspective to every event. He speaks English, Spanish, Catalan and Arabic, making it easy for him to connect with clients and guests from different backgrounds.
For Joaquin, the best way to capture an event is to be part of the atmosphere while staying just close enough to catch what matters.